Based on statistics, 78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience. This is a statistic from American express survey done last 2011. A poor service experience means different things in real estate stand point, it can be an incompetent agent or deadlines that can’t be met, and that can lead to an unsuccessful buying or selling transaction. Buying or selling your home is considered a strenuous task. A buyer for instance, would need to search for a home that would suit his or her budget on a location which he or she prefers. Not only that, finding the best agent that can help in finding the perfect home that would be within his or her preferences. Sellers also will need to wait for offers against thousands of listings or houses that’s being sold within the same price range or maybe lower within an area or location. Some seller would need to wait weeks or months before their houses get closed out on a deal or offer. These are only few of the reality that buyers and sellers experiences today. But definitely we can start some changes that would make selling and buying easy and fun experience.
Ideal Buying Scenario: An Ideal buying scenario is having a centralized or like one website that would cater to all buyers. I know currently there are different websites where you can do house shopping. But again making it easy and flawless, we need to make it as simple and accessible as possible. Have one website where pre-approved or cash buyers can search for houses for them to purchase. All they need to do is put all the things they need. They can search using different search category like, price, location, house dimensions, or by searching by agent or houses being sold by a specific agent. And the big obstacle or the biggest part of buying is the process itself. But in this website it’s an all in one website. Once the buyers’ clicks on a property, the website directly notifies the agent and they can communicate with the website and can submit an offer to the seller within the system. When offer is sent out to the seller, seller can also respond thru the system. All documents needed also are all online so what they need are all e-signatures. An all in one system like this can definitely cut the processing and waiting time dramatically, making the buying experience fast, quick and enjoyable one.
Ideal Selling Scenario: On a seller’s perspective, having a lot of offers that they can receive and simply checking all the offers on a single system. They can also send out counter offers with this single system for faster response. If you are a seller, that’s what you would like to have, offers that pouring in. But in exchange of that, you need to respond on time to all of these buyers, otherwise they might get upset and not continue with the transaction. So having a system where a seller can do all of his or her transactions swiftly and seamlessly and that would also satisfy all of the people he or she deals with every day, thus providing customer satisfaction.
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